5 Smart Ways to Get Traffic without Depending on Google
I was devastated when I read an article from Zac on John Chow’s blog recently about how Google is shutting down blog networks, the major victim being Build My Rank. I was already considering using Build My Rank when this happened, but what happened proved the importance of not relying on just one traffic source.
You might be thinking the problem is with Build My Rank’s approach to link building, but I can tell you from experience that even innocent webmasters are suffering from the many changes Google has been making lately in the name of “improving search engine results”.
Traffic from Google is great, especially if you can master how to get a lot of it, but on the long run it is important not to let your business rely on just one source of traffic. There are smarter ways to generate traffic to your blog, especially ones that will ensure you don’t have to rely on Google forever.
1. Work on Building an Active Mailing List
You’ve probably heard it several times over that the money is in the list, but the reality is that the traffic is also in the list.
Your email list is an asset, and you can use it to drive traffic to your blog repeatedly if you can cultivate a relationship with your list.
I’ve heard it somewhere before that it takes around 7 – 8 appearances of an ad for it to stick in the head of the viewer. The same thing goes for email marketing, and the more you get in touch with your subscribers, the more likely they are to check out your brand.
You can build your list using any of the other tactics I’ll be sharing below, and you can also build your list using Google if that’s what you want. But first, focus on getting the subscribers, cultivate a relationship with them and look for ways to drive them back to your blog.
Aweber is the preferred mailing list among most internet marketers and site owners.
2. Multimedia Marketing
SEO is the rage these days, and a lot of us are focusing only on ways to get our site ranked in the top search engine rankings instead of capitalizing on the untapped power of multimedia content.
It could be via videos, podcasts or even presentations, there are huge sites online with an audience waiting to be tapped into.
Youtube alone serves over 1 billion views every day, and there are several other video streaming sites with a huge market share. The iTunes directory is also being used by millions of people, and that’s a great place for you to get exposure for your blog.
Don’t just focus on the written text. Capitalize on other forms of content to get more exposure for your blog.
The good news is that Youtube is owned by Google, and multimedia content is being favored by the search engines lately. In other words, instead of optimizing your blog to rank in Google, optimize your videos and audios to rank well in Youtube and iTunes, and you will increase your chances of multimedia success.
3. JV and Partnership Opportunities
There are influencers in every niche, and there always will be.
Smart marketers learn to leverage the audience of others. The reality is that there are hundreds of people who have spent years and decades building their own audience, and these people have been able to grow over the years and get their audience to trust them.
You can get more traffic to your blog by looking for a way to partner with these successful people while growing your blog at the same time. The truth about this is that it isn’t always about money, but creativity. Some people won’t give you access to their audience no matter how much you pay, but they will repeatedly write about you if you’re creative enough.
Sometimes, you only need to exchange a service they really need with them in exchange for plugging you to their audience. Some people you can target are email marketers, bloggers with big audience, social media influencers, and interview based sites. Look for ways to contribute value to the lives of these people, and they’ll happily give you free exposure in return.
4. Write Case Studies and Tutorials
Look for magazines and company newsletters in your niche, especially those whose services you are using, and look for a way to help them solve some of their problems. Sometimes, a problem they want to solve is getting people to believe more in their services, and a case study on how you got great results from using it will be mostly beneficial. Sometimes, a problem they might be facing is with explaining how their services work to their users. You can solve this problem by writing a tutorial on how to easily use the service. Each of these problems present you with an opportunity to market yourself, and if you can capitalize on this they will end up calling you back to share your experience in the future.
5. Reply to Every Comment, Email and Social Media Comment
Engagement is the currency of the web, and smart people are discovering this right now.
The real key to business success is to get a lot of word of mouth marketing; otherwise you will keep on marketing for years and have little to show for it.
The key to creating more word of mouth marketing isn’t just to have a great product; it is to create a good first impression. Reply to emails and comments on your blog in minutes, focus on helping your readers as much as you can for free, and they will contribute so much traffic than money can buy.
What’s more important is that we trust our friends more than marketers online, so if you could get people to recommend you to their friends you will be able to get more exposure than any marketing could.
This guest post was written by John Holt, a led lights wholesaler.
5 Ways You Can Leverage Pinterest For Your Marketing Efforts
When you examine Pinterest looks only like a place for visitors to discuss photographs regarding wedding ceremonies, cookies, recipes as well as crafting suggestions. This is correct essentially (in large part to their mainly feminine market), and the great looking Pinboards are really easy to use, there is however a lot more under the skin than originally meets the eye. This begs to ask how can I the lowly internet marketer control Pinterest to get more traffic and prospects for my business.
1. Showcase Your Own Brand’s Individuality and Flavor
Pinterest is a great destination to showcase your own brand names picture and function, if you’d like . . . nevertheless it would be much smarter to demonstrate an infinitely more entertaining and light-weight facet of the enterprise. Reaching like-minded pinners and discussing related pins that allude to more about your organization as compared to strictly clients are a powerful way to help improve your boards while at the same time staying strongly related your own interests. You’ll find nothing incorrect with having a few boards which can be associated with the company’s graphics or tangible products. The most effective businesses boards I’ve noticed doesn’t just provide their particular company products, and can additionally show off their staff’s picks regarding movies and guides as well as anything else that tickles their particular taste. Producing your own brand to stand out through exposing several personalities is a great method of getting seen and will aid to increase your Pinterest user profile.2. Make Sure Your Posts Are Marked
As a website design company I am aware far to often of the perils associated with ripped off articles as well as possible copyright infringements, they take place on a regular basis. So when it comes down time to start revealing my own use the concept of Pinterest, My partner and I felt like it will be sound practice to incorporate a watermark and a footer certification to be able to use my own images. This provides me with exclusivity on them and when they may be shared and also repinned, the users that discover their whereabouts are fully aware that they may be my articles. This might apply nicely to your photography enthusiasts, designers, musicians, and also graphic designers especially. Giving a a way to find their way back to your website is vital and you’ll notice the results in your site visitors increases when you implement this particular tiny yet essential step.3. Assist – Courses – How-to’s & Infographics
Pinterest not merely allows for you to only pin a number photos, you can also contain videos which is when the actual energy is needed. Simply by featuring simple how-to’s or perhaps training video clips over a wide array of topics linked to your business, you are able to make use of consumers looking to find out more about a specific niche subject matter and as a result they’ll share and also repin you meaning more traffic for your company.
Infographics tend to be an excellent way of “lending any hand” and oftentimes infographics will provide a ton of insightful info about your small business or even specific factors you’re seeking to market.
4. Make Use of Pinterest’s Present Area
Pinterest not just permits you share pins and Pinboards, you might be running a good e-commerce system this will let you concrete service or product you desire to provide, you may use the actual devoted gift area on Pinterest that permits you to draw images through cost whenever uploaded. This process gets all of them instantly listed in the Gift’s section that can assist bring customers and probably sales for the merchandise or providers.5. Help Additional Pinners Locate Your Content
Inside comparable fashion to be able to Tweets, Pinterest allows you to make posts that consist of #hashtags within your information which along with labeling the hooks as well as panels will make all of them quicker to discover if people are searching for the brand name or perhaps product. Users can easily search simply by entering keywords, planks the ones which means you ought to do your prefer and be sure you use key phrases which can be very easily familiar and allow you to ultimately easily be identified.
Pinterest is a superb local community much like some other social networks on the web nowadays as well as the same rules utilize. Offer top quality content, don’t unsolicited mail your product or service incessantly and also communicate as well as engage folks of the local community to aid develop have confidence in and brand name awareness. Pinterest provides verified it is not going anywhere soon, therefore hop on the pinboard and see what type of good success you are able to push for your business.
This guest post was written by Lorne Fade, an Internet search marketer for 9th sphere a Toronto SEO, web design & marketing firm.
Niche Blog Specimen: How My Weight Loss Blog Gets Organic Traffic
Weight loss is a niche that’s profitable, diversified and competitive. If I were to start off with my niche blog, I would still consider the weight loss market. Even if I don’t target the ‘generic’ keywords, I could go for micro niches like burn the fat, shed extra fats, burn extra fats etc. Only few people who started off promoting weight loss programs truly understand its secrets.
In every niche marketing activity, the steps to succeed lies with the product you select and the caliber of people who read your content. Fortunately, losing weight has become extremely popular in the United States, Canada and United Kingdom. In Africa, for instance, nobody cares about losing 20 pounds in 30 days; it’s a natural thing, a kind of gift from God. Sounds funny, huh?
Maybe you’re struggling to drive targeted traffic to your niche blog, whatever your niche, we shall be looking at proven SEO strategy. There are 4 simple strategies to begin. Here:
- Understand Your Niche
- Study The Traffic Source (Google)
- Write Strong Traffic-Sucking Content
- Build the Best Link for High Ranking Results.
Understand Your Niche
For a niche blog to attract traffic, the first assignment is to understand the niche. What kind of people are you building the blog for? You’ve to truly understand what competitions lie ahead and there is no shortcut on it.
Let’s consider my weight loss niche and learn from it: There was a time when my web pages weren’t ranking on Google homepage. I thought I was doing the right thing, but didn’t realize I was messing it up.
It’s not enough to know the problem this people face; you’ve to understand what got them into this problem in the first place. Prospects do not want to know the pain they’re going through; instead, what they’re after is to get rid of the symptoms. Does it make sense?
Truth is: they can leave with the pain for as long as they want, but bearing the symptoms is the most dangerous & frightful situation in their mind. In my niche, I would point out the symptoms of overweight – excessive sleeping, embarrassment from friends, obesity, gluttony, vision impediments and other diseases which can emanate as a result of being overweight.
If you can understand your niche, attracting targeted traffic won’t be difficult. Think about it?
Study The Traffic Source (Google)
The best organic traffic comes from Google. To be honest with you, I spent 4 months optimizing my contents, web pages and links and it wasn’t easy. But the efforts you put into search engine optimization pays consistently. Since 23rd of August, 2011, my weight loss niche blog have been driving at least 425 daily targeted traffic on autopilot.
It didn’t happen overnight – I invested a lot of time in studying Google and how it works. Now that Google is periodically sending out updates, getting the right gist of what Google is up to would guide your efforts and bring results.
Google is aiming for engagement. Don’t just build a blog that solves problem in your niche, make sure you can engage readers. They should be persuaded to comment, share and bookmark the posts. If you’re reviewing a particular product, be practical and interactive. The time when Google blatantly send free organic traffic to blogs with quality content is gradually demeaning. You need more than targeted traffic these days – ‘engagement’ is the key!
Few years ago, thousands of backlinks was the determining factor for top 10 ranking. Although, links are still important, but the concept is changed – Aim for quality external links, not quantity.
Write Strong Traffic-Sucking Content
I got a lot of organic traffic because my content was well-planned. I don’t just write anything I felt is good, I usually study my readers to know what problems they’re seeking solutions for, and how desperate they are. You would be able to gather helpful data to help when creating contents. The traditional keyword research doesn’t work efficiently in weight loss niche, and several other markets that are highly competitive.
Most of the viable keywords are already optimized for by savvy and prompt niche marketers, who got into niche marketing early – there is no chance of you winning even if you’re an SEO expert.
Interestingly, the best keyword research strategy can be discovered when you take time to know your readers. Are you a blogger or social media examiner? Listening is the ultimate thing to do in your business. When you listen, you feel the pain, the enthusiasm, the desperation and the warmth in your prospect’s mind. If you’re reviewing weight watchers free registration and Bistro md coupon codes, make sure you’ve well researched content. Whatever they say when making comments and participating in forum discussion is usually true. No one is farther from his words.
Once you feel the pain of readers, go ahead and weave it into your content. Use the questions they ask as your headline and start the introduction with it. Use the same question within your content and in your third paragraph, solve the problem creatively and command action. Never allow your visitors to leave without taking action – it’s a waste of time and resources.
Build the Best Links For High Ranking Results
Most of my external links are from weight loss and health-related blogs. It doesn’t matter the pagerank of these blogs, being relevant and focused is Google’s #2 ranking factor. If your blog is new, you don’t have to struggle to build backlinks from CNN, problogger and other top blogs. If you’ve the opportunity, then go for it. But if you’re new to writing, you need some time to sharpen your writing skills.
Begin with niche blogs. For instance, search Google for your primary keyword and research the ‘top 10’ results. Contact the blog owners and propose to write for them. You’ll definitely be turned down by most bloggers, but don’t give up. Gear up your steps and move to the next blog.
If you publish 10 guest posts in weight loss related blogs in 7 days, it can result in high ranking for your product pages within 90 days. When linking from a niche blog, use a different keyword variation, not the primary key phrase you’re targeting.
Here is what I mean: my primary keyword is “weight loss program for men.” Now, if I’m linking from ediets.com which is a weight loss program network, I would use “weight loss programs” as my anchor text and link back to the same page on my blog. That’s how it works and you won’t appear spammy.
Web Traffic Takeaway
I’m sure you’ve enjoyed my weight loss organic traffic case study. Before my blog started generating significant income, I invested a lot of time, in writing quality, relevant and valuable content that engages my audience. Over time, Google noticed my hard work and started sending more traffic than I can handle. Don’t give up, learn from my weight loss niche blog, apply the tips to yours and cash in. See you at the top!
This guest post was written by Michael Chibuzor, a creative Freelance writer and the editor of weight watchers free registration and Bistro md coupon codes. If you’re looking to lose weight and become a productive blogger, these hot discount deals will help you save.
Charlie Bit My Finger… and Earned $500k in YouTube Money!
When it comes to adding funny and home videos to YouTube… who really knows what the next world famous viral video is going to be? The Charlie By My Finger video is now one of the top viewed videos of all time on YouTube with over 437,661,419 views. The video will be sure to gain even more attention as of lately, since the family is now in the news after cashing in on over $500,000 since the video first went live.
You can see the full “Charlie Bit My Finger” video here… along with reading the official earnings stories at Mashable and ABCNews, or you can watch the short video below (ignore 30 sec commercial) that covers the whole story from it’s first upload, to cashing in on the over a half a million dollars so far to date from YouTube ads and television commercials.
Are you looking for some viral video success and fortune? While it’s hard to tell what videos will become viral and take on a life of their own… history shows BABIES and ANIMALS are key!
Google Anchor Text and Panda Updates Videos
Everyone is talking about the recent changes with Google Panda and how they are killing off the major link building networks and changing the way links reflect on listings in search engines. While a lot of focus is on Google Panda updates and what link building methods will be acceptable and worth pursing in the coming months, the way we link to our web sites and the anchor text we use will also be important.
While looking around at the latest comments and blog posts on these topics, yesterday I came across some useful videos that talk bout the future of link building, understanding the latest Google Panda updates and everything in between.
Everything You Need to Know About Panda 3.3 Video
The video below is from THE HOTH, who we’ve done multiple link building campaigns and interviewswith. It’s a very long and detailed webinar that goes into some great detail on the following:
- What EXACTLY is Panda 3.3 and, more importantly, what is it not?
- The step-by-step guide to building your very own blog network in 1 afternoon (and why you shouldn’t).
- The 5 changes we’re making at The HOTH to give you safer, more effective links.
- The 8 action items to stay on Panda 3.3’s good side.
- The 3 SEO strategies that’ll make you stronger than ever going forward.
Beyond Exact Match Anchor Text Links Video
Another great video I came across, is one from Cyrus of the SEOMOZ team. This is a short 5 minute video but it’s a good one. Cyrus goes into detail on how the old days of building text anchor links with the same key phrases are no longer as effective as they used to be, and you now have to spread our your anchor text and bring a variety to it. This is the future of search rankings, as the search engines are now becoming more humanized and less of a ranking system.
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